WOW Partners with Motel 6®
Motel 6 is sprucing things up and has launched a new marketing campaign to celebrate the new look and feel of the brand. Titled “Room to Room,” the new campaign is aligned with the brand’s commitment to inspire travelers to “save more for what they travel for” in a fresh and modern way. To prepare for the campaign, Motel 6 had to make aggressive renovations to 75% of their US and Canadian properties by end of year 2015.
What do these renovations include? Highly functional, space-efficient areas that deliver contemporary decor that provides extra comfort for budget-conscious travelers. Included in the renovation are new entertainment units that house 32-inch flat-screen TVs, cubbies for personal items and multimedia panels enabling guests to plug in their personal devices, such as an MP3 player or laptop. Additionally, the new guest rooms incorporate wood-effect flooring along with pillow-top mattresses on pedestal beds. In addition, the bathrooms showcase double doors, black granite countertops with vessel sinks and walk-in showers. Updated building exteriors and spacious lobbies are also part of the new look of Motel 6.
What does this have to do with Women On Wheels® and why partner with them? Effective March 1, 2016, WOW will have its very own corporate account number (CP number) that will allow our members to save 10% when reservations are made directly with Motel 6 either via a special URL (web link), Motel 6.com, phoning 800-466-8356, or walk in/property direct reservations.
What makes this partnership special versus using any other Motel 6 discount? For reservations made using the Motel 6 corporate account with WOW, we will receive a rebate on revenue generated from reservations made using the CP number. This means additional income that we can use to help in marketing the organization.
Information regarding the CP number and access to the Motel 6 URL link can be found on the WOW website under the “Members” menu http://www.womenonwheels.org/secured/member-benefits/
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